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Sustainability
Memories that last a lifetime, experiences that regenerate
Net-positive travel: if done well, travel is an incredibly powerful force for positive change. It has a profoundly positive impact on the wildlife, wilderness and communities in the destinations that you visit.
Africa is home to some of the last true wilderness areas on this planet. Without action, future generations will not have the privilege of witnessing them as we do today. We believe that travel-driven conservation can play a significant role in protecting these vulnerable ecosystems.
In order to make our impact more tangible, William Ford pursues the following actions:
One Percent
To play our part in the value chain, we put 1% of our revenue aside for projects we know are having real impact.
Transparency
In a world of green-washing, we work hard to create more transparency for our guests. We calculate the carbon footprint of each itinerary we create and clearly highlight the cause of emissions. Furthermore, we calculate the direct positive impact that each trip contributes by highlighting the funds that flow directly into conservation, communities and national parks.
Carbon Neutral
Having used first-of-its-kind 3D mapping technology to establish new scientific data and identify new dive sites, we’ve delivered innovative submersible dives from the Pacific to Antarctica. With no training required, it’s the chance for our guests to go beyond the depths of traditional dives to explore truly other worldly ecosystems in comfort, perhaps with a pre-eminent marine biologist or marine historian sat next to them. Who knows what you might discover down there, whether it’s a previously unknown shipwreck or even a new species. Both of which our clients have helped discover on past trips.
