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Sustainability
Memories that last a lifetime, experiences that regenerate
Net-positive travel: if done well, travel is an incredibly powerful force for positive change. It has a profoundly positive impact on the wildlife, wilderness and communities in the destinations that you visit.
Africa is home to some of the last true wilderness areas on this planet. Without action, future generations will not have the privilege of witnessing them as we do today. We believe that travel-driven conservation can play a significant role in protecting these vulnerable ecosystems.
In order to make our impact more tangible, William Ford pursues the following actions:
One Percent
To play our part in the value chain, we put 1% of our revenue aside forprojects we know are having real impact.
Transparency
In a world of green-washing, we work hard to create more transparencyfor our guests. We calculate the carbon footprint of each itinerary wecreate and clearly highlight the cause of emissions. Furthermore, wecalculate the direct positive impact that each trip contributes byhighlighting the funds that flow directly into conservation, communitiesand national parks.
Carbon Neutral
Having used first-of-its-kind 3D mapping technology to establish new scientificdata and identify new dive sites, we’ve delivered innovative submersible divesfrom the Pacific to Antarctica. With no training required, it’s the chance for ourguests to go beyond the depths of traditional dives to explore truly otherworldlyecosystems in comfort, perhaps with a pre-eminent marine biologist or marinehistorian sat next to them. Who knows what you might discover down there,whether it’s a previously unknown shipwreck or even a new species. Both ofwhich our clients have helped discover on past trips.
