
About Us
Journeys reimagined
William Ford creates luxury travel experiences that go beyond the ordinary, blending exclusivity, innovation, and purpose-driven exploration. From remote safaris to private yacht journeys, each trip is meticulously crafted to ignite curiosity and deliver unforgettable moments. With access to world-class lodges, private camps, and exclusive properties, we provide rare opportunities while championing sustainability and meaningful connections with cultures and landscapes.
This is travel that leaves a legacy. From bespoke accommodations to thoughtfully curated encounters, every detail reflects a commitment to preserving Africa’s unparalleled beauty. When you travel with William Ford, you’re not just witnessing the extraordinary—you’re actively safeguarding it for generations to come.
Why william ford





William Holder
We believe travel should be more than a destination; it should be a story waiting to be written. We craft journeys without limits or templates, moving beyond the well-trodden path to design deeply personal and transformative experiences. Your vision is our blueprint. We begin with your brief, listening intently to craft an itinerary that is a true reflection of you.
Our passion is for the extraordinary, the unseen, the moments that redefine your perspective of the world. This is made possible through our exclusive network of industry pioneers and on-the-ground experts. This unique access allows us to unlock remote landscapes, private encounters, and cultural immersions that remain beyond the reach of conventional travel. We consider the possibilities that others don't, curating authentic experiences that resonate long after you return.
An uncharted world awaits. Allow us to guide you beyond the extraordinary, taking you beyond the charted path and into a realm of unparalleled discovery.
How it works
1. Enquiry
From global event planners to submersible specialists, our in-house team of experts make authoritative recommendations and facilitate your interests from the first conversation
3. Recce and detailing
Dance floors in the African bush, desert-island access and world-first wildlife encounters – on-the-ground recess and the engagement of global or local bodies let us fine-tune truly unique experiences, all tailored to you
5. Post-trip
Whether enjoying the video put together by our on-trip media team, a personalized report that informs global conservational bodies or simply receiving updates on the whale shark you tagged, we ensure that you form memories that last a lifetime
2. Planning stage
After identifying a project together, an initial deposit lets us mobilize the resources for a dedicated project manager and the consultation of world-leading authorities to conceptualize your perfect trip with you
4. On-trip
Backed by our full support team inLondon, on-the-ground William Ford experts and specialist guides will guarantee the seamless delivery of your project, able to adapt on the fly to your preferences, often with gear and even literature custom-made for you